March 24, 2014

Allie X - "Prime"

If You Like: Katy Perry, Tove Lo, CHVRCHES

Canada isn't always the go-to place to find killer, intelligent pop music, but in this case, there's no better place. Allie X, a native of Toronto, has just released one of the most exciting, sugary-pop tunes that I've heard in quite some time. Her latest single, "Prime," utilizes falsetto vocals, hard-hitting synths, and a perfect sing-along melody to firmly lodge itself in your brain. Following up her other awesome track, "Catch," her new song ups the ante, feels poppier, and could easily show up on smart indie radio stations soon. While the powerful vocals bring Katy Perry to mind, the lyrics are are smarter than that, and the synths are more interesting, placing her comfortably between the Swedish  Tove Lo, and the Scottish CHVRCHES

The refrain, "Forget what I want, give me what I need, and it should be fine," is something you will hear being belted from cars and showers starting now. 

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